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Competitive Analysis of China's electronics industry in June 2012

  Global electronics giant to set off layoffs this year, Japan's Matsushita Electric to lay off half of staff in the Corporation. May 30, 13 points, the economic voice of Focus: Panasonic to take the lead, will tear down the entire electronics industry layoffs a "domino"? The layoffs will spread to the domestic electronics industry?
Japan's Matsushita Electric Industrial Co. recently announced that the Corporation layoffs this year, 50%, which is cut from 7000 to 3500. This news, and before the world's largest PC makers Hewlett-Packard layoffs, the world's largest semiconductor manufacturer Renesas plans to lay off, the BlackBerry is expected to lay off together, to make people feel electronic telecommunications industry layoffs "an atmosphere of Wind.
  The global electronics industry, the layoffs of high-fat quarter, facing the dilemma of rice bowls had the fame of science and technology talent. It is noteworthy that the Panasonic's layoffs to integrate the object is not in the forefront of the production sector, involving the so-called "white collar" sector staff, such as procurement, quality management departments, IT systems support departments, and even R & D department. The electronics industry layoffs, to some extent, reflects the survival status of the entire industry downturn, the industry re-shuffle would also seem imperative, only those who have dressed practitioners have to face the painful career transition.
  Voice of Commentator of the economy, Beijing University of Posts and Telecommunications School of Economics and Management Professor Kan Kaili comment on this topic.
Global electronics company Panasonic, HP, Blackberry and so on, are being or planned layoffs, and the size is not small. A lot of media this phenomenon with a "boom", said the electronics industry is facing massive layoffs "boom", the word is not exaggerated?
  I think this argument should have some truth. Mainly depends on two factors. One is the 1980s and 1990s, telecommunications, electronics, computer information technology emerging high-tech industry, electronic industry representatives, indeed fire almost a decade or two. But now the two big trends:
  One is many of these technologies has been the emerging economies to master, especially such as China. China in the world, the proportion of electronic telecom products increased rapidly, such as Huawei have done the world's second telecommunications equipment, this international competition is bound to these old giant to cause great impact. In the 1990s, global fame, a large telecommunications equipment manufacturers for at least 10 years, and now most of them are barely able to maintain, also the rest of Ericsson's new Huawei, ZTE, so few, this is the result of a competition.
  The second is that, as technology rapidly gaining popularity, especially new technologies continue to emerge, but these new technologies developed have generally encountered a problem is where to go. Society to absorb the latest technological capabilities quickly saturated, and special fire in recent years a number of Internet companies, it's equipment basically are often still use ordinary equipment, mainly from the software, especially the entry point of the business to make a breakthrough. About the fire such as Apple, the Apple iPad, iPhone, incredibly, it is inside and not new technology.
  As the giants of the electronics industry, Panasonic is the emergence of a lead to layoffs behavior, this behavior will lead to a series of negative effects, for example, we worry about in this kind of "layoffs" under the impact of our domestic electronics companies will, or will be the extent to which a spread?
  It should be said that just said that these two trends are global in nature. Of course, the 1980s, the 1990s, leading Japanese electronics industry, not only is the Panasonic, including the impact of the Sony and the like are also great. Such as Panasonic, layoffs, and certainly there is no doubt also the impact of upstream and downstream industries. For China, this situation is not too obvious, because in a catch-up a state emerging like Huawei is also the last 10 years. But the world of telecommunications, electronics, computer, especially the electronic hardware, and gradually close to saturation, new applications, new requirements do not see this sooner or later will cause a corresponding impact of China's electronics industry. Of course, China has an advantage, such as low cost, and marketing ability, especially low labor costs. However, this advantage can be maintained in the face of such a big trend of long, remains to be seen.
  Why do so many emerging industries like the Apple, Lenovo, Samsung, Huawei, these enterprises in the environment under the "layoffs" contrarian performance?
It should be said to have talked to like apples, for example, it is not the number of new technologies, but its key is to develop new applications and marketing is very strong in this regard. In the telecommunications equipment industry, such as Huawei, mainly low cost, and its corporate culture is the marketing wolves type of marketing, sales, and this has some advantages. It should be noted that these advantages, like low-cost advantage of Chinese enterprises how long? Now focus point is how to develop new applications.    Such as Apple to lead the new a smart phone and iPad Tablet PC, this a new trend, the key is to find applications.
   How to develop such new applications for the future development of the entire industry in terms of the specific to the individual, the people unfortunate enough to be cut is now not only one or two, the number is more significant, what kind of approach can change the present situation it? To develop new applications?
  Kan Kaili: I think technology conditions, the Edison, one of a portrait 100,200 years ago to do a few experiments in the laboratory to develop new things, this is more difficult, including even as the 1970s and 1980s, such as the U.S. Silicon Valley in the shed garage development, is also more difficult. Often new technology is a lot of teams large capital investment in capital. These to be laid off, I think is nothing more than two, one in the existing enterprise inside to see if you can find a suitable job. Another is the long term, taking into account the community also need this talent positions go. For example, with the proliferation of computers, automation, and the entire office, as well as business process management are computerized, then there needs a lot of maintenance, repair, and software development as well as its staff training in these areas, that the key is to find the social Where, the demand for, then it should be gone.
  Kan Kaili, the industrial policy of the Beijing University of Posts and Telecommunications, Information and Development Studies professor, well-known telecommunications expert; Telecommunications Law Drafting Expert Advisory Committee; a former World Bank telecommunications policies and development strategies consultant; main research fields of telecommunications and information industry policy and business strategy , known as the "cannon" of the telecommunications industry.